The end prototype attracted lots of press attention! Mettle Studio beat off stiff competition to win the competition and took their idea from idea to working prototype in just 5 days. So, Direct Line held a competition to canvas other ideas and teams were invited to pitch ideas with the chance to win their idea to life in a 5 day Sprint week. The response from consumers highlighted a genuine demand for a new crossing solution, but also highlighted this prototypes weaknesses in terms of feasibility, affordability and fit for all user types. The crossing used computer vision technology to "see" exactly what was happening around it, and an LED road surface to change its markings to keep users safe. In October 2017, Direct Line developed the world's smartest pedestrian crossing. Results Announced for Community Choice Prize See All Winners Line of Sight
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